You’re on a mission. You have a bold and righteous ambition to end homelessness, eliminate childhood hunger, or stop sex trafficking. As with any business, survival for nonprofits is all about continued growth. But previous management decisions can doom...
You tell people what your nonprofit does.But do you inspire them with why you do it? There are lots of causes in the world, and lots of good folks active in promoting them. Through websites and various communication venues, they always tell us what they...
Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations. I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to...
Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing. Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not...
You read thousands of words a day; the daily forecast, news headlines, ingredients in your juice, social media posts, ads, emails, and rambling articles on fundraising strategies.
Double your mission’s impact next year by launching a digital transformation now. First, if you’re reading this in the new year of 2022, happy New Year! And if you’ve stumbled here later, it’s still relevant, so keep reading.