Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations. I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to...
Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing. Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not...
You read thousands of words a day; the daily forecast, news headlines, ingredients in your juice, social media posts, ads, emails, and rambling articles on fundraising strategies.
Double your mission’s impact next year by launching a digital transformation now. First, if you’re reading this in the new year of 2022, happy New Year! And if you’ve stumbled here later, it’s still relevant, so keep reading.
Ever wonder if it’s worth investing time and funds to attract more monthly donors? You’re darn right it is. Without seats filled by supportive fans, a team won’t win many games. We can all picture the sad, quiet scene. It doesn’t matter if they’re the...
How to spend less on your digital transformation at just the right time for bigger returns. Welcome to the digital-first world. You’ve personally been living in it for years, and now it’s time to punch through the barrier-to-entry for your nonprofit and...