A/B Testing: Optimize Your Email Marketing
When was the last time you re-evaluated your nonprofit email communications?
Recent Posts
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Essential SEO Tips for Nonprofits
Let’s say you’re curious to learn more about humpback whales. Chances are, you’ll head to the Google machine or favorite search engine to begin your research. You might want to know about where humpback whales live, interesting facts about humpback...
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Legacy Gifts: What You Need To Know
For nonprofits, there’s never been a better time to capitalize on the untapped pool of legacy gifts, or gifts left to your nonprofit through a will or trust. Legacy gifts are also referred to as planned gifts. As the Baby Boomer population declines,...
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What Nonprofit Leaders Need to Understand About Digital Marketing
Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23...
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Quick Tips to Acquire New Email Leads
Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine...
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A Quick Check on Your Nonprofit’s Cybersecurity Measures
If you are a nonprofit organization collecting donations online, this article applies to you. Your organization may already follow the EU’s General Data Protection Regulations (as you should!) but new 2020 laws take these guidelines to another level to...
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5 Ways Nonprofits Can Improve Email Deliverability
Your inbox is a bustling marketplace. If you work in a “typical” office role, you receive an average of 121 emails each day and spend about 28 percent of your work day reading and answering emails.
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Why Does Giving Make Us Happy?
Research shows that helping others makes us happy. But according to social psychologist and author Elizabeth Dunn, it matters how we do it. As a professional happiness researcher, Dunn investigates the meaning behind what she calls “the warm glow of...