Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no...
If you want to keep going, you need to hit “Pause”It’s been way too long since we had a Zoom-less Hot Start, and wow! It was great on several levels.
CauseMic’s origins can light the way for your nonprofitIn 2012, when I was leading fundraising for nonprofit Team Rubicon, I traveled to Salesforce’s annual Dreamforce conference in San Francisco.
You’re on a mission. You have a bold and righteous ambition to end homelessness, eliminate childhood hunger, or stop sex trafficking. As with any business, survival for nonprofits is all about continued growth. But previous management decisions can doom...
You tell people what your nonprofit does.But do you inspire them with why you do it? There are lots of causes in the world, and lots of good folks active in promoting them. Through websites and various communication venues, they always tell us what they...
Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations. I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to...
