In the Parlor with the Candlestick: A Measurement Whodunit
You’re doing attribution wrong. And it’s stunting your organization's growth.
Recent Posts
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The Power of Research: Making a Strong Case for Your Nonprofit
In school, the power of research for a paper was pretty obvious — the better it was, the higher the grade. With truthful, well-rounded research, what we wrote was richer with objectivity and authoritative information.
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Unleash Your Project Management Mojo
When a nonprofit is planned and then founded, entrepreneurial energy carries the day.
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Time to Eat Your Data Driven Vegetables: A Guide to Google Analytics 4
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no...
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The CauseMic Hot Start
If you want to keep going, you need to hit “Pause”It’s been way too long since we had a Zoom-less Hot Start, and wow! It was great on several levels.
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Scaling Significantly More Revenue, Donors, and Impact
CauseMic’s origins can light the way for your nonprofitIn 2012, when I was leading fundraising for nonprofit Team Rubicon, I traveled to Salesforce’s annual Dreamforce conference in San Francisco.
