Displaying posts by Franny Lown. Clear filters
Ever wonder if it’s worth investing time and funds to attract more monthly donors? You’re darn right it is. Without seats filled by supportive fans, a team won’t win many games. We can all picture the sad, quiet scene. It doesn’t matter if they’re the...
In 2020, most nonprofit marketers have a working knowledge around why personalization converts but less insight around how to structure a strong personalization strategy. The secret to success? Lead with data.
Originally published on TechSoup In 2020, it can feel like nonprofit staff are working twice as hard to raise half as much. Where in-person fundraising events have dropped off, volunteers have stepped up, foundations are giving more, and donors'...
Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your...
In the nonprofit sector, it’s all too easy to focus on initiatives instead of investments. However, taking the time to explore your fundraising metrics grants insight to upgrade your strategy, improve operations, and plan for the future.
Participating in the global fundraising sprint of Giving Tuesday can feel overwhelming for nonprofits big and small. Although it’s a crowded space, there are a few recommendations to standing out in order to maximize return through this charitable fiesta.