For nonprofits, there’s never been a better time to capitalize on the untapped pool of legacy gifts, or gifts left to your nonprofit through a will or trust. Legacy gifts are also referred to as planned gifts. As the Baby Boomer population declines,...
Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23...
Over the past couple of months, virtual fundraising has replaced the walk-a-thons, galas, and in-person ceremonies and events that often bring in big dollars. The immediate restrictions of the pandemic forced nonprofit organizations to critically examine...
If you are a nonprofit organization collecting donations online, this article applies to you. Your organization may already follow the EU’s General Data Protection Regulations (as you should!) but new 2020 laws take these guidelines to another level to...
Your inbox is a bustling marketplace. If you work in a “typical” office role, you receive an average of 121 emails each day and spend about 28 percent of your work day reading and answering emails.
Research shows that helping others makes us happy. But according to social psychologist and author Elizabeth Dunn, it matters how we do it. As a professional happiness researcher, Dunn investigates the meaning behind what she calls “the warm glow of...