In the nonprofit sector, it’s all too easy to focus on initiatives instead of investments. However, taking the time to explore your fundraising metrics grants insight to upgrade your strategy, improve operations, and plan for the future.
Participating in the global fundraising sprint of Giving Tuesday can feel overwhelming for nonprofits big and small. Although it’s a crowded space, there are a few recommendations to standing out in order to maximize return through this charitable fiesta.
When was the last time you re-evaluated your nonprofit email communications?
Let’s say you’re curious to learn more about humpback whales. Chances are, you’ll head to the Google machine or favorite search engine to begin your research. You might want to know about where humpback whales live, interesting facts about humpback...
For nonprofits, there’s never been a better time to capitalize on the untapped pool of legacy gifts, or gifts left to your nonprofit through a will or trust. Legacy gifts are also referred to as planned gifts. As the Baby Boomer population declines,...
Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23...
