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Many nonprofits find themselves trapped on a content-creation hamster wheel, churning out a load of material that often lacks the impact and memorability needed to engage their audience.This relentless focus on quantity over quality exhausts resources and...
In recent workshops we facilitated for nonprofit leaders, we noted that many organizations lack a fundamental communications calendar aligned with strategic fundraising.That means they have no preplanned, well-thought-out approach for soliciting...
Strengths, weaknesses, opportunities, and threats—SWOT, more familiarly. One would think that if an organization really fleshed out these four crucial business pillars using a SWOT analysis, nothing could escape improvement or growth. However, while the...
All nonprofit executives recognize corporate strategy development is important. But it’s a safe assumption that most also find the creation of their organization’s strategic plan to be daunting, sometimes scary. When making decisions on the path ahead,...
Marketing the sale or trade of goods and services is as old as civilization. But digital marketing - the strategic use of technology to amplify your message and inspire action - is a fairly new and evolving concept. Just 20 years ago, there were only 23...
Your inbox is a bustling marketplace. If you work in a “typical” office role, you receive an average of 121 emails each day and spend about 28 percent of your work day reading and answering emails.