When I was in your shoes, leading the development operations for a multi-million-dollar non-profit, I wish I had the insider knowledge I have now about digital transformations, so I could avoid some of the pitfalls.
In 2020, most nonprofit marketers have a working knowledge around why personalization converts but less insight around how to structure a strong personalization strategy. The secret to success? Lead with data.
In April 2020, Microsoft CEO Satya Nadella observed, “We have seen two years’ worth of digital transformation in two months” and the results of those investments will persist long after the crisis. The pandemic is accelerating how nonprofits adapt to...
Originally published on TechSoup In 2020, it can feel like nonprofit staff are working twice as hard to raise half as much. Where in-person fundraising events have dropped off, volunteers have stepped up, foundations are giving more, and donors'...
Originally published on Tech Soup
Text messaging puts the power to make a gift in the palm of your supporters’ hands. The majority of nonprofit website visitors do so via mobile (51%), and 25% of givers donate via mobile. These benchmarks highlight just how important it is to reach your...