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The Golden Heart Fund

HubSpot Website Redesign & Messaging for an Athlete Support Network

The Golden Heart Fund launched its redesigned HubSpot website and core messaging just in time for its annual Golden Heart Run.

The Challenge

The typical pro football player’s career is over after only three years and can end abruptly, making the shift to life after the NFL a formidable experience. Serving former San Francisco 49ers, The Golden Heart Fund (GHF) creates “a bridge that eases this transition” by providing quality, personalized support from peers who understand the challenges.

In order to grow support, GHF needed a clearer value proposition that touted their unique benefits and would compel donors to give. Plus—understanding the courage and humility it takes to ask for help—the value proposition also had to maintain the dignity of the players doing so.

Following a leadership transition, GHF wanted to reveal their new messaging and expanded impact goals on their website, which also needed to be quickly redesigned. The accelerated timeline was driven by GHF’s upcoming Golden Heart Run event, where the organization aimed to drive reach and fundraising revenue.

A runner is awarded

Accordingly, CauseMic needed to answer GHF’s following questions fast:

  • How can we clearly tell our story while honoring the vulnerability of those we serve?
  • How can we launch a newly redesigned website quickly, ahead of our annual event?

Our Solutions

We helped The Golden Heart Fund clarify its story, modernize its website, and get ready for a time-sensitive fundraising launch.

Value Proposition & Core Messaging

  • To highlight GHF’s unique purpose, we made sure their new value proposition focused on what set them apart from other organizations in their sector.
  • We then crafted supporting core messaging that promoted player dignity while emphasizing clarity for those new to GHF’s work.

HubSpot CMS Migration

  • To overhaul GHF’s website for improved supporter engagement, we migrated it to HubSpot CMS (now known as Content Hub).
  • Our team launched the redesigned website in time to support fundraising for the Golden Heart Run.

The Results

  • GHF’s website became easier to update for their nimble team, while creating a more relevant and clear experience for supporters.
  • The organization’s revised value proposition and core messaging improved outreach quality and consistency with prospective donors and partners.
  • Their optimized platform enabled more dynamic, compelling storytelling to garner greater support for The Golden Heart Fund's mission.

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