Animal Shelter Website Redesign with Automated Adoption Listings

A More Manageable Website

• We recommended HubSpot as the primary content management system to support a smoother adoption experience, make editing easier for staff, and integrate with marketing tools like forms and email applications.
• Our team reconfigured Animal Haven’s sitemap to make the site’s information architecture clearer and more intuitive for first-time visitors to navigate.
• We led Animal Haven through three rounds of design review to make sure the new look and feel told a more compelling visual story.

Automated Adoption Listings

• We built a custom API integration with Animal Haven’s Shelterluv adoption portal, automatically creating a pet listing page when a new animal is available for adoption and eliminating the manual effort previously required to keep listings current.

Better Supporter Data

To improve the collection of contact information and supporter data, we incorporated HubSpot forms into the redesigned website.

Less Manual Work Behind the Scenes

• Animal Haven’s staff now spend far less time maintaining listings and content, easing the capacity pressures that were contributing to burnout.

Better Supporter Data

• Improved data capture enables audience segmentation for more relevant and personalized supporter journeys.

Optimized Front- & Back-End User Experience

• The redesigned site provides a user-friendly experience, not only for back-end personnel but for potential adopters and supporters.
• The online adoption process is clear and streamlined.
• Animal Haven's story is compelling, engaging, and more visually impactful.