Salesforce and HubSpot Marketing Hub Implementation for a Global Nonprofit

The Challenge

Greater Good Charities (GGC) has a noble, sweeping mission across four broad fronts: people, pets, conservation, and disasters.

Their nationwide focus on pets includes providing food, supplies, and shelter renovation, along with notable support for medical, transport, and training needs. Globally, they help prepare people and pets for impending natural disasters and provide on-the-ground assistance to those who are already survivors.

GGC also assists vulnerable populations with food, education, and survival basics across the globe, while using habitat protection and community education to safeguard endangered plant and wildlife species.

With so many programs, countries, and donor entry points, GGC needed their messaging to be relevant, timely, and targeted across their constituents. This was almost impossible as GGC’s systems didn’t talk to each other.

The main culprits were Raiser’s Edge, their constituent relationship management system (CRM), and Zaius, their marketing automation platform. There was no streamlined way for Zaius to use Raiser’s Edge donor data to trigger automated workflows to segmented audiences. Numerous other platforms were disconnected as well.

The result? GGC lacked a clear view of donor journeys and marketing campaign effectiveness, and couldn’t reach supporters effectively.