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Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations. I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to...
How to spend less on your digital transformation at just the right time for bigger returns. Welcome to the digital-first world. You’ve personally been living in it for years, and now it’s time to punch through the barrier-to-entry for your nonprofit and...
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This is the third and final post of a three-part series on digital transformations for nonprofits. We’ve discussed why technology isn’t the cure-all, and how to engage employees in your digital transformation, so now let’s talk about your content strategy...
Welcome back. This is the second post of a three-part series on digital transformations for nonprofits. Now that you know what bells & whistles you don’t need to transform your organization, let’s talk about what you do need.
When I was in your shoes, leading the development operations for a multi-million-dollar non-profit, I wish I had the insider knowledge I have now about digital transformations, so I could avoid some of the pitfalls.
In 2020, most nonprofit marketers have a working knowledge around why personalization converts but less insight around how to structure a strong personalization strategy. The secret to success? Lead with data.
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In April 2020, Microsoft CEO Satya Nadella observed, “We have seen two years’ worth of digital transformation in two months” and the results of those investments will persist long after the crisis. The pandemic is accelerating how nonprofits adapt to...
Originally published on TechSoup In 2020, it can feel like nonprofit staff are working twice as hard to raise half as much. Where in-person fundraising events have dropped off, volunteers have stepped up, foundations are giving more, and donors'...