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Nonprofit leaders have no shortage of conferences to attend—but let’s be real, not all of them are worth your time. If you’re here to swap business cards and listen to the same recycled fundraising tips, this list isn’t for you. But if you’re serious...
Many nonprofits find themselves trapped on a content-creation hamster wheel, churning out a load of material that often lacks the impact and memorability needed to engage their audience.This relentless focus on quantity over quality exhausts resources and...
If your nonprofit is struggling with subscriber conversions or timely donor engagement or segmenting communications, chances are you don’t have HubSpot anchoring your “tech stack.” HubSpot is a powerful constituent relationship management system (CRM), a...
Today, scaling a nonprofit has to include technology that captures and responds to audience preferences. Once those constituents are reached, that same technology must then engage them to foster an impactful, trusted connection. That’s the surest way to...
Few can argue the importance of a nonprofit’s year-end campaign. Historically, 63 percent of donors give only on November’s Giving Tuesday. Almost one-third of all annual giving occurs in December, with 12 percent of that in the last three days. And more...
Ah yes, year-end planning — arguably, the best time for nonprofits to solicit donations. But there’s greater concern for successful results now than in recent years. While overall donations in 2021 remained strong and as late as April 2022 most donors...
You’re doing attribution wrong. And it’s stunting your organization's growth.
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no...