In the Parlor with the Candlestick: A Measurement Whodunit
You’re doing attribution wrong. And it’s stunting your organization's growth.
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Displaying posts by topic Marketing (2). Clear filters
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Time to Eat Your Data Driven Vegetables: A Guide to Google Analytics 4
Any mention of Google Analytics 4 used to be quickly followed by a deluge of vomit emojis. Marketers didn’t like it, clients didn’t like it, even data professionals were iffy on the supposed successor to the tried and true Universal Analytics. I was no...
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Hubspot Is Now Optimized For Your Nonprofit.
Adding nonprofit capabilities to an established marketing CRM is another milestone in our mission of making for-profit technology accessible for donor-funded organizations. I’ve got to admit, it felt validating to hear a name like HubSpot asking for us to...
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The Email Marketing challenge to Apple’s Privacy Protection Feature
Apple’s Mail Privacy Protection (MPP) is affecting Open Rate rendering it useless as an email performance metric, and that’s a good thing. Something big happened in Q4 of 2021: Open Rates skyrocketed. It’s “big” for marketers anyway. No, we’re not...
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What It Takes to Raise 2.6 Million in Your Year-End Fundraiser
You read thousands of words a day; the daily forecast, news headlines, ingredients in your juice, social media posts, ads, emails, and rambling articles on fundraising strategies.
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Why You Shouldn’t Put Off Your Nonprofit’s DX Until 2023
Double your mission’s impact next year by launching a digital transformation now. First, if you’re reading this in the new year of 2022, happy New Year! And if you’ve stumbled here later, it’s still relevant, so keep reading.
