400% Demand Surge Created a Critical Funding Gap
When an unprecedented spike in client requests left CRCTV unable to fund critical services, CauseMic built a multichannel fundraising campaign that grew campaign revenue 235% and annual revenue 30%.
Project Koru
Project Koru quadrupled its fundraising revenue and doubled its donor base, while building a refined and refocused peer-to-peer campaign.
An Oregon-based nonprofit, Project Koru offers a lifelong support network to help young adult survivors of cancer rise above their diagnosis and thrive in all aspects.
Project Koru uses adventure-based experiences to help survivors build community, find empowerment, and heal mind, body, and soul.
Their annual peer-to-peer fundraiser, Kiteboard 4 Cancer, is the largest amateur kiteboarding event in North America. Entrance fees typically funded their flagship program, Camp Koru, a weeklong adventure therapy camp for survivors.
The good news? Demand for Project Koru’s programs and services was growing. The not-so-great news? Kiteboard 4 Cancer’s revenue was plateauing, and the nonprofit didn’t know why.
They needed to figure out how to raise more money to handle more survivors seeking support.
We helped Project Koru refocus its flagship fundraiser around impact, stronger storytelling, and year-round donor engagement.
Once Project Koru’s strategic direction was set, our team integrated Salesforce, Classy (now GoFundMe Pro), and Mailchimp to deliver multichannel, segmented engagement communications to Project Koru’s core audiences.
Project Koru’s system and strategy upgrade helped them acquire new supporters and steward donors into monthly giving for greater, more predictable revenue.
With just one full-time employee (myself) and an intern, I could not have imagined securing a 56% increase in peer-to-peer revenue year-over-year. But that’s what we did with the support of the powerhouse team at CauseMic.
Cofounder, Project Koru
Case Study/Community Resource Center of Teton Valley
When an unprecedented spike in client requests left CRCTV unable to fund critical services, CauseMic built a multichannel fundraising campaign that grew campaign revenue 235% and annual revenue 30%.
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Case Study/USA Basketball Foundation
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This practical, channel-by-channel playbook shows you how to learn from past performance, build an omnichannel strategy around your goals, and create content that cuts through the year-end noise.
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Case Study/p:ear
p:ear had no consistent plan to engage major donors, and the organization's sprawling program list made standing out nearly impossible. CauseMic built a major donor engagement strategy and sharpened p:ear's value proposition to turn the tide.
Read the case studyWe help nonprofits rethink their campaigns, sharpen their strategy, and deploy the tools they need to grow their impact.