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David Lynch Foundation

Year-End Email Fundraising for a Transcendental Meditation Nonprofit

DLF raised $247,789 during their year-end campaign, returning the strongest fundraising results in the organization's history.

The Challenge

Using Transcendental Meditation (TM), the David Lynch Foundation (DLF) works to prevent and overcome trauma and toxic stress among at-risk populations like veterans, healthcare workers, and survivors of domestic violence or sexual assault.
DLF also seeks to teach TM to children and adults anywhere in the world who want to experience the beneficial effects of this form of meditation, which have been embraced by medical professionals, celebrities, and many others.

Like many nonprofits, DLF relies on year-end funding to continue its work and grow its impact in the communities they serve. Also like many nonprofits, DLF ran into severe capacity constraints in Q4. They were so short on resources in October that it began hindering email strategy and execution during November and December, putting a key fundraising channel at risk.
Ghostwriting support was needed to emulate the voices of busy DLF leaders, plus design support to visually communicate the organization’s impact leading into Giving Tuesday.

diverse group of young adults meditating

When CauseMic was brought in, we needed to address two specific DLF questions:

  • How should we segment our email audiences?
  • What should we be saying, plus when and how should we say it?

Our Solutions

To overcome DLF’s last-minute capacity crunch and jump-start year-end giving, we created an email campaign and launched it using a combination of GMass and Account Engagement (Pardot).

Email Strategy & Content Production

  • Our team developed DLF’s email strategy and communications calendar, identifying each message’s audience, content, and purpose within the larger fundraising campaign.
  • We selected the messages that should come from key DLF leaders, celebrity influencers, or the organization itself to drive revenue.
  • We introduced GMass as a new email tool for sharing personalized, plain-text emails from the inboxes of known DLF leaders.
  • Our team wrote and designed 13 emails to tell the DLF story, supporting them from Giving Tuesday through the end of the year.

The Results

  • DLF raised $247,789 during their year-end campaign, experiencing their strongest fundraising results ever.
  • Partnering with CauseMic allowed DLF to quickly develop communications, giving their staff time to focus on additional high-impact efforts.

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