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Community Resource Center of Teton Valley

Multichannel Fundraising Campaign for a Regional Human Services Provider

CRCTV grew its "Teton Valley Cares" campaign revenue 235% and annual revenue 30% through a six-channel fundraising campaign.

The Challenge

The Community Resource Center of Teton Valley (CRCTV) is a small, regionally focused nonprofit in Idaho that provides critical resources and case management to community members facing crises.

Their vital services include assistance with housing, utilities, food sources, healthcare, employment, and funding for basic needs like medications.

At the beginning of the pandemic, the demand for their services spiked by 400% compared to the year prior.

They needed to expand their supporter base and quickly raise critical funds to meet the urgent needs of their neighbors.

Our Solutions

We turned an urgent funding need into a coordinated, six-channel campaign designed to bring in new supporters and more revenue for CRCTV.

Reach and Engagement Tactics

  • Using the technology platforms we had already integrated for CRCTV, we launched personalized, relevant content to engage supporters via email, social media, and more.
  • We then deployed a lead acquisition campaign to expand the donor base by converting new leads.

Urgent, Multichannel Approach

  • In partnership with CRCTV, we crafted inspiring, urgent messaging to send to prospective donors.
  • Our team created media “surround sound” to increase conversions by sharing urgent messaging across six different channels including web pages, paid social ads, radio, and direct mail.
  • We included timely matching challenges to incentivize giving.

The Results

  • 235% increase in annual “Teton Valley Cares” fundraising campaign revenue.
  • 520% increase in average campaign gift amount.
  • 30% organization-wide year-over-year revenue increase.
  • 26% website conversion rate.
Teton Mountains

CauseMic worked to craft a powerful story of impact that led to a 26% website conversion rate, a 48% email open rate, and a 30% increase in fundraising during a global pandemic. 
We could not be more pleased with the communications throughout the process, their overall professionalism, and of course, the results.