World Bicycle Relief (WBR) provides vital mobility in rural regions around the world with their game-changing Buffalo Bicycle. The Buffalo is designed to serve those who have to travel long distances over rugged terrain with heavy cargo.

Their long-term vision “is to inspire all sectors to address the transportation needs for nearly one billion people who need to get to school, work or healthcare.”

As a global social enterprise nonprofit, WBR had expanded its footprint and impact across multiple countries through an entrepreneurial spirit and approach.

However, in so doing, they became challenged to focus efforts on activities with the highest return on investment (ROI). Much of it stemmed from fundraising in seven countries, with each requiring customized core messaging, campaign timing, and technology requirements.

Tasked to serve all markets, the U.S.-based marketing team was getting competing requests, making it very difficult to prioritize the needs and to muster the capacity to meet them.

In short, they found themselves working diligently, but not in a definitive, coordinated way that would achieve their multinational objectives and ultimately unlock substantial growth.

World Bicycle Relief was seeking answers to questions like:

• How can we transition from seven competing marketing plans to one World Bicycle Relief marketing plan?
• How do we prioritize work requests when we have limited capacity?
• How do we identify, evaluate, and maximize the highest ROI opportunities for World Bicycle Relief?

• How do we determine appropriate decision makers for various situations?