Digital Overhaul Unifies Nonprofit

What We Did

The Challenge

Initially, Greater Good Charities needed help reconfiguring and bridging their systems — or implementing an entirely new tech solution that would better meet their requirements after a failed software implementation. Lack of visibility to data left them unable to make strategic marketing and fundraising decisions. But it turned out a more pressing matter, spurred by the pandemic, would jump to the front of the line. Practically overnight, lockdowns from the pandemic threatened thousands of shelter animals’ lives as workers were required to stay home. They needed to innovate quickly to stand up a program called “Stay Home and Foster.”

Additionally, Greater Good Charities faced a challenge that many nonprofits experience: as their programs grew, they struggled to communicate how they were unified under one core brand and mission. They lacked a clear, cohesive message to share with prospective donors.

With each complex challenge CauseMic solved, Greater Good Charities realized what they needed was a holistic digital transformation, so we got to work.

The Solution

In one four-day design sprint, CauseMic’s team was able to implement a Salesforce CRM with FormAssembly to help Greater Good Charities match volunteer fosters with shelters in any given 50-mile radius across the country. Using Visualforce pages (essentially smart web pages), we helped them use their internal Salesforce database to pull and display a list of potential volunteers to shelters “in range,” and likewise, a list of shelters to nearby volunteers.

Once CauseMic had the technical tools in place to facilitate the largest emergency foster care program in the nonprofit’s history, we ran paid ads to generate leads. We did this by building an integrated landing page with a compelling story, an optimized and embedded intake form, and a clear call to action. We also built social media kits with pre-approved messaging and images that shelter partners could use to promote the program and recruit volunteers. Next, we launched a strategic email campaign to drive traffic to the program’s landing page.

The results were outstanding! We helped Greater Good Charities recruit 96,000 volunteer fosters that matched with upwards of 4,800 shelters nationwide.

A few months later, the organization wanted to execute two digital media contests with photo and video entries from around the world. CauseMic implemented the platform Gather Voices and facilitated marketing activities for the contests.

After these successes, Greater Good Charities was ready to consider a complete digital transformation which included process improvements, people strategy, and a tech assessment. We determined that Hubspot CMS and Marketing with integration into Salesforce would give them the flexibility and benefits of a best-in-class nonprofit CRM to deliver their integrated marketing strategy.

After we implemented these new tools, CauseMic conducted a website content overhaul and restructuring to meet SEO best practices. We also helped with their branding and messaging, donor conversion, and process and organizational strategy to position them for rapid revenue growth.