DigDeep’s goal is to provide a basic, essential resource—clean, running water—to over two million people currently living without it in the United States.

However, in their efforts to fundraise for this noble mission, they ran into capacity constraints heading into the October-December timeframe.

They already had beautiful, compelling storytelling. However, they needed help in getting it to the right people in the right way for substantial year-end donations.

Moreover, various sections within their website proved to be less than effective for converting visitors into donors.

So for their fourth-quarter campaign, they sought answers to questions like:

• Which marketing channels are converting at the highest rate?
• What can we do to ensure our message is reaching our intended audience? 
• How can we improve our existing landing pages?
• What is the optimal cadence for communicating with existing supporters?