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Seeds of Peace

Actionable Fundraising Strategy for a Youth Peacebuilding Nonprofit

Seeds of Peace implemented a clear, actionable fundraising strategy to grow their revenue and reach more young people.

The Challenge

Based in New York, Seeds of Peace (SOP) empowers young people from global areas of conflict to lead the charge for a future without division, polarization, and violence.

First, its summer camp in Maine brings together youth and educators from troubled regions to develop the skills and understanding necessary to build peace. Then, Seeds of Peace provides local programming to support camp graduates, known as Seeds, once they return home. This helps Seeds turn what they learned at camp into lasting societal change.

Although SOP’s mission attracted a fairly large audience, their growth was limited by a small donor base, uncompelling and outdated messaging, and a lack of clarity about what to concentrate on to scale their fundraising.

These limitations held them back from achieving their ultimate goal: doubling their revenue so they could serve thousands of youth each year instead of hundreds.

large group of staff and kids on a lawn in front of a building

Seeds of Peace approached us with two primary questions:

  • How do we scale our programs and fundraising?
  • How can we modernize our communications and tech stack to do the most good?

Our Solutions

To achieve their growth goals, Seeds of Peace needed a focused fundraising strategy with a clear action plan. We executed our Actionable Fundraising Strategy to bring their team, their priorities, and their approach to technology together in a handful of documents.

One-Page Strategic Plan

  • Our team clearly outlined SOP’s key strategic objectives, audiences, and content themes, along with a timeline to accomplish their expanded annual revenue goal.

Project Backlog

  • We identified key activities and projects to undertake over the course of the next year. Priority was given to tasks with high impact and low effort, representing quick wins to jumpstart work required to overcome challenges.

Key Performance Indicator (KPI) Tracker 

  • We identified measurable goals and the key milestones needed to accomplish each one on time.

Tech Stack Recommendations

  • Our team provided a table of recommendations to optimize data management, collaboration, and both internal and external communications based on their strategic direction.

The Results

  • Seeds of Peace now has a clear, actionable plan to scale revenue, focused on the audiences and opportunities that will drive growth fastest.
  • Senior leadership is aligned on priorities, using a shared, repeatable framework for ranking key initiatives.
  • The team knows which software platforms will have the greatest impact on each area of operations.
A man speaks to a group of youth by a lakeside