Year-End | CauseMic

Maximize Your year-end fundraising potential

One third of all annual giving occurs in December and 12 percent of that happens on the last three days of the year. Is your nonprofit ready for year-end? 

select your plan

CauseMic is a digital marketing agency that leverages technology, storytelling, and design to amplify your year-end fundraising efforts. Below are three levels of support our experts can provide to raise money and awareness on behalf of your nonprofit organization. 



  • 9 video lessons
  • 4 downloadable templates
  • Complete at your own pace, from home or the office
  • Create the blueprint for your year-end campaign


strategy session

  • 1 hour-long strategy call
  • 2 fundraising experts
  • Explore opportunities
  • Define priorities



  • 4 hours of coaching calls
  • Develop campaign theme
  • Deliver mood board
  • Create campaign brief
  • Communications plan


Full campaign Management

  • End-to-end campaign creation and management
  • Multi-channel approach
  • Design & copy assets
  • Optimization
  • After action report

free Year-end resources

Preparation and adaptability is the secret to a fruitful fundraising campaign. Learn the key steps to assembling a well-rounded, omni-channel campaign that converts. After you assess results from previous years, use them as the driving force to grow your campaign for 2019. Read more >

Participating in the global fundraising sprint of Giving Tuesday can feel overwhelming for nonprofits big and small. Although it’s a crowded space, learn how your organization can maximize return by right-sizing its effort with existing and prospective supporters. Keep reading >

Establishing a fundraising goal helps focus any campaign on getting results. When working towards a common objective, it becomes easier to track your progress and adjust your strategy accordingly. Get S.M.A.R.T. about your year-end fundraising goals. Start here >

At the highest level, a successful fundraising appeal typically includes the following components: a compelling story and a clear call-to-action, paired with impactful imagery or video. Get a few more tips to level up your organization’s year-end appeals. Keep reading >

As you evaluate where you want to invest your limited time and resources for your end-of-year giving campaign, utilize the impact matrix to help define high-impact and low-cost initiatives that are helping you achieve success. Learn more >

With the 2017 Tax Cuts and Jobs Act now reaching full implementation in 2019, the threshold to itemize donations is much higher. So for many, the traditional approach of itemizing charitable contributions is no longer as beneficial. What new tactics are available to nonprofits in overcoming new giving barriers? Learn more >

Who is CauseMic?

CauseMic is a digital marketing agency that empowers nonprofits to leverage technology, storytelling, and design to raise money and awareness online. The CauseMic Crew is made up of fundraising and marketing professionals from the nonprofit sector. Bringing decades of experience from within start-ups and 100-year-old institutions, the CauseMic Crew is dedicated to helping you scale your nonprofit and amplify your cause.