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Three Nonprofits That Quickly Adapted in Response to the Coronavirus Outbreak

Americans have been experiencing the very real impacts of the coronavirus pandemic for about two weeks now. Our inboxes were flooded with cancellations and deferrals while many organizations simply remained silent because they weren’t able to convey anything that hasn’t already been said.  Here’s three nonprofits –, Team Rubicon, and Project Koru – who are navigating this new normal by standing up campaigns and programming to address the needs of the communities they serve. Launches #StayAtHomeAndFoster
The coronavirus outbreak is creating an animal sheltering crisis, as many are forced to close, more families are surrendering their pets, and adoptions are slowing, making countless homeless pets at risk of euthanasia., a 501(c)(3) nonprofit organization devoted to improving the health and well-being of people, pets, and the planet, identified a need and immediately moved into creating a solution to connect at-risk sheltered pets with prospective foster families. launched #StayHomeAndFoster, standing up a website and multi-channel campaign to communicate their urgent mission and quickly implemented the systems and processes to collect interest and needs from shelters and connect them with prospective foster pet parents in their area of operation. stood up a unique URL to connect shelters with prospective pet owners. leveraged the following technology platforms for #StayHomeAndFoster: WordPress, TwineSocial, Social Press Kit, JotForm, Salesforce, Classy, and paid advertising through Facebook and Instagram.
Team Rubicon Stands Up the #NeighborsHelpingNeighbors Initiative
After responding to nearly 450 natural disasters and humanitarian crises since 2010, Team Rubicon was suddenly restricted in their approach to helping survivors on their worst day. But for the veteran-led organization, action was the only option regardless of travel and socializing restrictions brought on by COVID-19.  The organization launched #NeighborsHelpingNeighbors, encouraging safe acts of individual service among their volunteer base of 110,000 while also launching operations to provide essential assistance such as food and supply delivery to vulnerable populations and support for isolation shelters to prevent the spread of COVID-19. Team Rubicon leveraged the following technology platforms to launch their COVID-19 relief effort: WordPress, Unbounce, Salesforce, Twilio, Social Press Kit, Form Assembly, Microsoft Dynamics, Classy, and paid advertising through Facebook, Instagram, Google Display and Adwords.
Project Koru Introduces “Koru Communities”
Project Koru is a nonprofit dedicated to enriching lives through community and the outdoors as a way to move forward after cancer. Each year, the organization hosts ski and surf camps in Mount Hood, OR, and Maui, HI, as a way to help young adult cancer survivors find connection and renewal through outdoor adventure. Upcoming camp experiences have been canceled until further notice, but that doesn’t mean Project Koru will remain idle.  In order to ensure their community remain connected and supported, Project Koru launched Koru Communities, virtual programming designed to help cancer survivors address challenges such as isolation and anxiety, body image issues, and a lack of purpose. Furthermore, they invited their supporters to contribute to their effort as they work to spin up the online curriculum and programming for their beneficiaries. Project Koru leveraged the following technology platforms to share information about Koru Communities: Squarespace, Mailchimp, Give Lively, and Facebook Groups. There are many organizations facing significant hurdles related to revenue and programming. What rules and norms can you challenge to meet your objectives while prioritizing the health of our neighbors? We’ve provided a short list of examples above and know that many organizations in our orbit are taking a hard-right turn to be of service to those in need. Keep telling your imperfect story, because there is no playbook for this scenario.

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