1. The Importance of Donor Persona ResearchDo you really know who your donors are? Identifying your donor persona(s) is a necessary but often overlooked step. Donor personas can help your organization determine where to focus time and efforts to improve its marketing and communications strategy. Consider what motivates your donors to give, why they care about your organization, and how you can speak to them on a more personal level. Defining these characteristics can guide interactions with your supporters and attract like-minded individuals in the future. One call out – do not let your personas sit on a shelf after the research is conducted. Apply the insights into donor journeys that convert.
2. When is the Best Time of Year to Start a Fundraising Campaign?In short, this will depend on your organization. Capitalize on year-end giving in November and December, start the new year right by building up your robust monthly giving program, and mix-in peer-to-peer fundraising campaigns when it makes the most sense for your mission. Does your cause have an awareness month? Is there a national holiday that coincides with your impact? Does your organization have the influence to create its own observance? I.e. Red Nose Day, benefitting Comic Relief USA. Explore what has and hasn’t worked for your organization in the past and adjust fire.
3. Tips to Improve Email DeliverabilityIt’s no wonder you’re eager to learn about how your organization can increase the deliverability of emails to those who care about your mission, all while spammers have impacted your ability to get in front of your audience. Per Statista, spam messages accounted for 56 percent of email traffic in March of 2019 while 21 percent of opt-in emails never make it to the inbox. These are our top five recommendations to combat the war on junk mail.
4. Copywriting Tips for Nonprofit StorytellingThe last thing you want is to miss out on the opportunity to inspire your reader because you weren’t sure how to craft your message. We’ve seen storytelling go to bat as the secret sauce of fundraising time and again, hitting it out of the park. These best practices will help you stay focused when speaking directly to your audience. Want the CliffsNotes? Know thy audience and don’t waste time getting to the heart of your ask.
5. Prepare for Year-End GivingStrategizing for year-end giving should not be a last-minute sprint. Large, established nonprofits typically begin preparations in mid summer, while smaller, more nimble organizations may begin in early fall. Get disciplined, outline your objectives, and get ahead of the game. The more you do ahead of time, the less you’ll have to scramble content together during the busiest time of the year.
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