How can a global leader in humanitarian aid right-size their proven methods for fundraising in favor of exponential growth?
Mercy Corps is one of the world’s most respected humanitarian aid organizations, serving and empowering those facing hardship- disasters, conflict, hunger - across the world.
For more than 40 years, Mercy Corps has delivered innovative solutions to complex global issues, relying upon individual donors and private philanthropy to make up for critical funding gaps left by restricted government grants. Resource Development, which aids Mercy Corps’ global work through fundraising, advocacy, and education, came to CauseMic seeking transformational growth in its approach to fundraising and marketing.
We worked with Adrienne Karecki, the Chief Development and Marketing Officer and her seasoned leadership team to define a vision, strategy, and approach to fundraising designed to increase unrestricted revenue expeditiously over a 3-year period. We began with an alignment of goals and a focused approach that prioritized high-impact, low-investment initiatives. We then helped define an organizational structure and recommended processes that would streamline the existing dependency on outside support, building an in-house agency model to ensure creative excellence across online and offline channels. Our “show, don’t tell” approach empowered Mercy Corps to leverage technology, storytelling, and design to create highly personalized, impact-driven content at scale.