In light of the coronavirus outbreak, Giving Tuesday is making a comeback.
On December 3rd, 2019, Giving Tuesday generated $2 billion dollars of charitable gifts in the United States alone, inspiring millions more to volunteer. Three months later and we’re operating in a post-coronavirus world, but the desire to give back remains. While many are faced with financial hardship, there are donors who continue to support nonprofit organizations they care about.
Team Rubicon, Greater Good, and Project Koru are three nonprofits that quickly responded to COVID-19 , shifted programming and focused on supporting their communities during a time of crisis. Learn more about their coronavirus initiatives here.
This resurgence of Giving Tuesday on May 5, 2020, is intended as a day for acts of service in any capacity, whether that be helping a neighbor, sharing a skill, or making a monetary gift. Donations are encouraged but not required, as this fundraising event is not only designed to drive generosity, but civic engagement, too.
“For eight years, GivingTuesday has celebrated grassroots generosity, and has built a movement that empowers millions of people to give, engage their communities, and find common ground,” said Rob Reich, chairman of the board. “We are all confronting the same challenge right now, we need the giving spirit more than ever.”
The goal of GivingTuesdayNow is to empower communities worldwide to raise funds and provide safe opportunities to help neighbors in need. The GivingTuesday Data Commons has pledged to collaborate with giving platforms around the world to conduct research and provide in-depth analyses on giving trends and donor behavior in times of crisis.
This announcement is hot off the press, with more information around how to join the movement still to come.
In the meantime, we have been regularly updating the CauseMic blog with actionable COVID-19 resources for nonprofits.