A Winning Year-End Fundraising Campaign Plan Right Out Of The Box

Suppose you were handed an effective fundraising strategy, all wrapped up with what you need to maximize donations.

For your year-end campaign.

A doable-right-now action plan tailored specifically to your nonprofit’s cause, donors, and channels.

And you received this plan just three weeks after you said “Put it together.”

You’d have a donation-boosting powerhouse in record time!

Instead, what do you typically have?

If you’re like most nonprofits, your fundraising is a vital lifeline for things like operations, program development, and achieving goals.

It also promotes community engagement and can lead to partnerships that offer otherwise unavailable resources.

Plus, along with showing appreciation to your donors, it can raise awareness and activism for your cause to help advance your mission.

BUT — all too often, fundraising campaigns are far less than effective and are likely the product of guesswork.

The message can be lost, unmoving, conflicting, confusing, or even worse, wrong.

Communication timing and channels could be unsuitable.

Constituents may be lumped into one unsegmented group, causing many to get sends that just aren’t applicable.

Donors may not be stewarded toward greater amounts. Perhaps the campaign doesn’t have enough touch points to prompt significant giving.

And so on and so forth.

As such, many year-end fundraising campaigns fall well short of their potential, leaving audiences uninterested with dollars still in their wallets.

Discover CauseMic’s Year-End Fundraising Campaign Plan

Make your hard-fought fundraising activities count.

Start enjoying campaigns that foster engagement, amplify impact, and drive substantial donations.

Completely customized for your nonprofit, our Fundraising Campaign Plan puts three campaign must-haves at your fingertips:

1. CAMPAIGN BRIEF – Your revenue goal and the roadmap to get there
   
   At a glance, you’ll see your various audiences, how you’re reaching them, targeted events, and campaign duration. A truly actionable plan.
   
   It’s like an executive summary, with enough details to give you a good handle on your fundraising campaign.
   
   
2. CORE MESSAGING – Your guide for unified, effective campaign copy
   
   This specifies desired messaging, keeping your team aligned on verbiage to use in emails, ads, direct mail, social media, etc.
   
   For background, it includes a narrative consisting of your nonprofit’s origins, why it’s needed, who inspired it, and so on.
   
   Importantly, core messaging provides appropriate impact statements, calls to action, and supporting statistics from which your content creators can quickly choose.
   
   
3. COMMUNICATIONS CALENDAR – Your detailed timetable for send-outs
   
   Creating compelling content is half the battle. The other half is communicating it effectively.
   
   As such, your Communications Calendar is crucial for campaign success and features the classic who, what, where, when, and how for each piece:
   
   Who...... Is it going to everyone? One-timers? Monthly donors? Subscribers?
   
   What..... The high-level messaging and call to action
   
   Where... From where is this coming: The nonprofit team? The CEO?
   
   When.... Date to send
   
   How...... Email, direct mail, paid ad, Facebook, LinkedIn, etc.

Tangible outcomes of our Year-End Fundraising Campaign Plan

Perfect for busy leaders short of time or tight on budget, you’ll get:

• A strong, custom campaign strategy for your team to execute right now
• A clear roadmap of what to say, when to say it, and how to deliver it
• A proven framework for REPEATABLE use in future campaigns
  
  

Why choose CauseMic to help your fundraising?

Proven Results
Since our founding as a growth consultancy in 2013, CauseMic has run hundreds of fundraising campaigns, like the one we managed for DigDeep that led to a 325% increase in donations and over $1.6M in revenue.

We know what works and what doesn’t.

We all came from high-growth nonprofits, learning what it takes to quickly grow revenue in a resource-constrained environment. We put this experience to good use by providing you with the key, time-tested elements of a successful fundraising campaign.

Your Need for Speed
Knowing your time is likely in short supply, we get right to work. In just three weeks, we’ll hand off your Fundraising Campaign Plan, ready for immediate execution.

Your Peers Speak

Take the next step – it’s FREE

Jumpstart your year-end giving with a proven strategy!

Just book a complimentary year-end fundraising strategy call with us to find out how CauseMic’s  proven Fundraising Campaign Plan can help you stand out and maximize donations.